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Del 3: Innholdstaktikk

Taktikk betyr å gjøre det du kan med det du har

- Saul Alinsky

Klikk: Annonsebilag
Merriam Webster: Advertorial
Copyblogger: Infomercials

The Richest: 10 best-selling infomercials

ASME: Editorial guidelines

Guinness: A guide to cheese

Mediebedriftene: Magasindagene

Digiday: New York Times runs its first print native ad

VG: Norsk blogger kritiserer sponsede bloggstjerner

Google: The Arrival of Real Time-Bidding

Linchpinseo: B2B-marketing cheat sheet

Tailwind: The Traveler's Guide to tipping

Contently: Staffing, Measurement and Effectiveness

Getsocial: Dark social

The Guardian: Fiver

Copyblogger: Email marketing

AMA: Using Visual Language

Chief Content Officer (magasinet)

FIPP: Native Advertising Report

ANZ: GAYTM
Floyds Barbershop 

Radiostasjonen til Floyds Barbershop

NYMAG: A Public Transformation

Gartner: Gamification

Library of Economics: Game Theory

David K. Levine: What is Game Theory?

Social Times: The future of content marketing is video

Newscred: The best content marketing videos

MindTools: Learning Styles

Kissmetrics: The Seven commandments of internal linking

Darthmouth: Reading Enviroment (doc)

Journal of Vision: The attraction...

Google: The Knowledge Graph

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