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Del 7: Effekt og måling

If you can’t make it good, at least make it look good

- Bill Gates

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Google Trends

Moz: How to calculate Share of Voice
Dejan: Impact of ranking on SERP CTR

VG: Bølgen

Moz: Long Tail Content
Wired: The Long Tail

Youtube: Casey Neistat
 

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Historien om: Nettavisen

Content Marketing Forum: The CM Pyramid

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